Organiser

Exhibitors

Showcase Partner

Association Partner

Media Partners

Honoured Attendees

Previous Partners

Martin Knoss took over as Regional President for Bosch Power Solutions in January 2016, and holds overall responsibility for engineering, manufacturing, and sales for the division in Southeast Asia. 
Based in Bangkok, Thailand, Martin leads manufacturing activities in Bosch’s factory for engine management systems located in Thailand’s Eastern Economic Corridor (EEC). In his capacity, Martin represents the business interests of Bosch Power Solutions in exploring future growth opportunities in the region.
Born in Stuttgart, Germany, Martin has spanned a 30 year career with Bosch in the company’s Mobility Solutions business sector. Prior to his current role, he held sales responsibilities for Bosch in the UK, and international postings in South Korea, and China.
Knoss holds a degree in mechanical engineering from the University of Stuttgart in Germany.

Tony, General Manager of Sunwoda Mobility Energy Technology (Thailand) Co., Ltd., has over 10 years of practical experience in advanced processes, smart manufacturing equipment development, and achieving industrialization goals quickly, efficiently, and cost-effectively in medium and large Li-ion battery companies. In 2024, joined Sunwoda EVB Co., Ltd., a leading global company in the Li-ion battery field, dedicated to providing competitive, scenario-based EV battery solutions and energy storage battery cells for the new energy industry.

As the Chief Procurement Officer, Harendra will strengthen and lead Ather's supplier management function. Before joining ther, Harendra spent 15 years with Johnson Electric Hong Kong, assuming various responsibilities across procurement, commodity strategy, supplier quality and development, compliance. industrialization, people and product development, indirect procurement, and material planning. He has played crucial roles in establishing strategic partnerships with European automotive semiconductor leaders and steel and plastic global suppliers from Japan, Europe, and China. He has also worked with Siemens VDO Automotive (now Continental Auto) and with Daewoo Motors in India in leadership roles to successfully launch passenger cars by developing a supply base in India. With a proven record of steering activities based on strategies, innovations, internal-external collaboration, and long-term relationships with suppliers, Harendra is convinced that Ather's products will be the north star, inspiring competition globally.

Peter Klöpfer has been working in the electronics industry for 45 years.
German citizenship Born on 30 July 1959 Started as an R&D engineer in traffic detection, traffic control and evaluation in Germany
With my own patent for the acquisition and wireless transmission of sensor data, the production of battery charging systems as well as the production of the first LED street lamps, I had my own company.
When I started at Rutronik 28 years ago, I moved to the Electronic Distribution as FAE and Product Marketing 11 years ago moved to Thailand as Sales Director South East Asia and India 2018  Head of Rutronik Thailand. Due to our automotive focus, I take care since last year for our Automotive Business Unit in Thailand  to develop and support customers in e-mobility, micromobility and charging infrastructure in close cooperation with companies, universities and automotive companies from Thailand and Germany.

Mr. Ma Ming currently serves as the General Manager of Joyson-TOA Safety Systems Co., Ltd., overseeing the business management and strategic development of Joyson Safety Systems (JSS) in Thailand.
With 17 years of experience in the automotive components industry, Mr. Ma specializes in quality management, factory operations, and business strategy. Before his assignment in Thailand, he led the optimization of quality management and factory operations systems for JSS in China.
Currently, Mr. Ma is focused on the overall business management of Joyson-TOA Safety Systems. By optimizing the local supply chain and expanding market presence, he aims to position Thailand as a hub for JSS to serve both domestic and international markets. Amid the restructuring of global supply chains, he is dedicated to enhancing localized supply chain upgrades, improving operational efficiency, and collaborating with industry partners to tackle challenges and seize opportunities.
Mr. Ma stated, “I am honored to participate in the 2nd ASEAN Automotive Supply Chain Conference and look forward to engaging with experts and industry peers to explore pathways for supply chain optimization and localization, as well as exchanging insights to drive industry progress.”

Soravis Sithicharoen is an accomplished business strategist specializing in EV charging infrastructure, clean energy solutions, and mobility innovations. With a strong background in market expansion, partnerships, and strategic planning, he has played a pivotal role in advancing electric mobility across Thailand, Malaysia, and the broader APAC region.

Currently serving as Head of Venture at Gentari, Soravis leads the expansion of EV charging networks, forging key partnerships with OEMs, real estate developers, and fleet operators. His previous roles at Shell and Porsche further highlight his expertise in e-mobility, where he developed strategic charging initiatives and managed large-scale electrification projects.

Beyond his work in clean energy, Soravis has an aviation background, holding a Commercial Pilot License (CPL) and serving as a flight and ground instructor at Bangkok Aviation Center. His diverse expertise in both transportation and energy sectors underscores his commitment to sustainable mobility and innovation.

He holds a Master’s degree in Logistics & Supply Chain Management from the University of Bedfordshire, UK, and a Bachelor’s degree in Engineering Management from Thammasat University, Thailand.

Guan Xin, male,born in February 1984, started working in August 2007, and holds a bachelor's degree in Hu Nan University.He is currently the vice president of Changan Auto Southeast Asia Co., LTD.
Guan Xin has been engaged in the automobile industry for nearly 17 years. As the management of the Southeast Asia Business Unit of Changan Automobile, the first international organization of Changan integrating research,production, supply,sales and logistics, he is one of the high-calibre talents of Changan Automobile with comprehensive manufacturing management capabilities and rich experience in overseas market development and international team management.

Lt. Col. Dr. Tongkarn Kaewchalermtong is a leading expert in transportation systems and logistics in ASEAN. He serves as Chairperson of the Transportation and Logistics Working Group at AFEO and President of ITS Thailand. Internationally, he is a member of the International Programme Committee for the ITS World Congress and a Board Director of the ITS Asia-Pacific Forum.

He also contributes to the Engineering Institute of Thailand under H.M. the King’s Patronage and serves on the sustainability committee of FEIAP. Dr. Kaewchalermtong lectures in Civil Engineering at Chulachomklao Royal Military Academy and is Vice President of the Intelligent CCTV Association (iCA). He also chairs the International Cooperation Committee at the Thai Railway Engineering Association (TREA).

His leadership bridges policy, innovation, and infrastructure, driving advancements in mobility, smart cities, and cross-border cooperation.

Dr. Mustafa Saed is a seasoned expert in automotive cybersecurity and secure communication systems with over two decades of experience in the industry and academia.
His professional background includes key roles at major automotive companies, including Systems Engineer at General Motors, Requirements and Security Lead at Fiat Chrysler Automobiles (FCA), and a decade-long tenure as General Manager of Cybersecurity for Hyundai North America. Currently, he is the Executive Director of Cybersecurity at APTIV, where he leads strategic cybersecurity initiatives across vehicle platforms.
In parallel with his industry contributions, Dr. Saed is an Adjunct Professor at the University of Detroit Mercy

2025 Speakers

Previous Speakers

AASC2025 gathers 700+ delegates and visitors altogether. Through deep-dive conference sessions and exhibition area networking, the exhibitor opportunities offer you larger exposure during the 3-day conference.Fill in the form to tell us what you are searching for,and the team vvill contact you shortly after.Our committee is always prepared to answer your questions, and become a trustworthy catalyst who pave ways for your future success.What&#39;s Included in Exhibition Packages:&middot; Exhibition space in the hall&middot; Maximum of THREE free full exhibitor staff passes&middot; Complimentary official digital show catalog entry with Exhibitor&middot; Profile (120-word description) and Social Media Promotion&middot; Complimentary official event website entry with Exhibitor Loggo and linkTo enquire about stand availability and costs, complete the simple form and the event committee will be in touch shortly.

AASC2025 Booth is Designed to Help your Business Exposure.

Showcase yourself and have close contact with clients and senior experts in AASC2025 by becoming the Standard Booth Exhibitor, with one-stop services provided to maximum your exposure during the event.

Standard Booth - Your Premier Choice for Promoting

Situated in the key area of the exhibition sector, open booth will assist you to get higher attention and exposure in front of 600+ delegates and speakers. Customised booth equipments and materials making it possible to exhibit your services in directly to the participants.

Open Booth -  Customise yourself with design and unique layout

By exhibiting your services and products to all the delegates, AASC2025 could be your gateway into the local automotive supply chain in Thai. Whether you are a parts manufacturer, cell producer, OEM or services provider, it will make you a lot easier to target your clients and future partners in the event.

Exhibitor Services - your gateway to the Thai automotive nmarket

The combination of conference and exhibition makes the event an integrated platform for your marketing and promotion needs, as well a tailored platform connects the automotive supply chain together to have deep coversation with one another.

Comprehensive choices suitable for varialble levels of need

Options

Exhibition Rates

Via online and onsite branding services, AASC2025 is dedicated to helping you enhance brand awareness and significantly promote your presence among Thai automotive industry players.

Brand Awareness

Different from traditional conferences & expo, AASC specially provides targeted networking services via 1-1 online meeting platform. With the engagement of government officials, industry leaders, professionals and experts, AASC could be the primary platform for you to open up the wider Thai market.

Social & Networking

We provide with customized services to sponsors to have tailored sessions, networking services, brand awareness advices during the AASC event.

Customized Services

AASC opens opportunities to bridge sponsors with tailored supply-demand sessions to boost efficiency and have targeted networking with the right person you want to meet.

Tailored Supply-Demand Session

How to make the audience impressive about your company? The specially offered speaking opportunity makes you fully capable of showcasing yourself via keynote speech, or elucidate your insights and spread your opinions via panel discussion with world-class speakers.

Exclusive Speaking Opportunity

With various booth options suitable for diverse need for marketing and branding, seeting your own area in AASC2025 event could be an effective way to attract delegate's sttention.

Various Booth Options

Via online and onsite marketing promotion, to strengthen your impression and enhance the exposure of your identity as honoured sponsor in ASEAN Automotive Supply Chain 2025, the leading aumotive event in Southeast Asia region.

One-stop Marketing Solutions

At2025 SMM Automotive Supply Chain Conference, you'll meet decision-makers from leading industry players, connect buyers in diverse industries, and find new leads with purchasers.

2024第一届东南亚汽车供应链花絮

Attendees

Partners

Speakers

Martin has spanned a 30-year career with Bosch in the company’s Mobility Solutions business sector. Prior to his current role, he held sales responsibilities for Bosch in the UK, and international postings in South Korea, and China. He took over as Regional President for Bosch Powertrain Solutions in January 2016, and holds overall responsibility for engineering, manufacturing, and sales for the division in Southeast Asia. Based in Bangkok, Thailand, Martin leads manufacturing activities in Bosch’s factory for engine management systems located in Thailand’s Eastern Economic Corridor (EEC).

Lieutenant Colonel Dr Tongkarn Kaewchalermtong serves as chairman of the Transportation and Logistics Working Group for the ASEAN Federation of Engineering Organizations and holds the role of vice president at ITS Thailand. he has been a Vice President of Thai Intelligent Transport Systems Association (ITS Thailand), Foreign Affairs Committee of the Engineering Institute of Thailand, committee of Thai Railway Engineering Association. a lecturer at the civil engineering department of Royal Military Academy. He holds prominent positions in intelligent transport systems. He is an expert in the co-deployment of fiber-optic cables along highway and railway routes in Thailand at the Transport Division, Economic and Social Commission for Asia and the Pacific (UNESCAP). 

Xin Guan, male,  born in February 1984, started working in August 2007, and holds a bachelor's degree in Hu Nan University. He is currently the vice president of Changan Auto Southeast Asia Co., LTD.
Guan Xin has been engaged in the automobile industry for nearly 17 years. As the management of the Southeast Asia Business Unit of Changan Automobile, the first international organization of Changan integrating research, production, supply, sales and logistics, he is one of the high-calibre talents of Changan 
Automobile with comprehensive manufacturing management capabilities and rich experience in overseas market development and international team management.

Frankie Yuan graduated from the University of California, Berkeley, and the Hong Kong Polytechnic University. He has profound foresight and extensive investment experience in the NEVs and smart car industry. Frankie Yuan worked at GAC Group for over 16 years and has been the General Manager of GAC Capital since 2019. In 2023, he joined United Nova Technology, a leading company in NEV chip manufacturing, where he is fully responsible for capital operations and investment ecosystem layout. He also serves as the Chairman of UNT Power, a United Nova Technology Holding company specializing in SiC.

Mr. Gao Feng, Director of Export Department of HBIS Limited. He has worked for HBIS DITH in Switzerland，and worked as the GM Assistant and the Head of Marketing Department of HBIS Serbia from 2017 to 2022, the management team of HBIS Serbia was awarded "Model of the Times" by the Publicity Department of CPC in 2019. He is now in charge of the implementation of the export strategy, management of export business and other related work of HBIS.

Mr. Diao Keshan, VP of Marketing Centre of HBIS Limited, Professorate Senior Engineer, Phd of Beihang University. Since 2006, he has been focusing on product development, user technology and EVI of automotive sheet and lightweight parts, and has a wealth of experience in these fields. Currently, he is mainly in charge of the marketing management of HBIS automotive sheet and the value realisation of green and low-carbon products.

Mr. Zhao received a master's degree from the University of Leeds, and a bachelor's degree from Newcastle University, UK. He currently serves as the chief representative of Thailand/Vietnam WHA Industrial Zone in China. He is mainly responsible for the promotion and investment work for manufacturing companies in Greater China to invest and build factories in Thailand and Vietnam.

As the CEO of Southeast Asia/Pacific and the President of Automotive Aftermarket for Asia-Pacific at Schaeffler, a 17B EUR global automotive and Southeast Asia/Pacific industrial supplier, Micah Shepard leads a $500M EUR business with over 2,000 employees across 10+ countries, 4 production locations, 7 distribution centers, and 3 business divisions. He has been in this role for over 6 years, and has achieved double-digit growth since 2020, despite the challenges of the pandemic and the market volatility.
Mr. Shepard's core competencies include developing and executing strategies for electric vehicles, digitalization, and sustainability, as well as managing purchasing, quality, engineering, sales and product launch functions. He is a board member of 7 legal entities. He hold an executive MBA, a certified purchasing manager, and a six sigma green belt credential. Mr. Shepard is passionate about building world-class teams, brands, and businesses, and creating a great place to work for his staff, partners, and customers. He has been recognized as a Great Place to Work Certified leader in 5 countries, and has published articles and interviews on industry trends and best practices.

Mr. Zhao Bin joined Holley Group in 2003 which headquarter is based in Hangzhou and started overseeing the manufacture industrial investment and management in Thailand permanently since 2004. ln the year of 2005. Holley Group (China) join-ventured with Amata Group (Thailand) and developed THAI CHINESE RAYONG INDUSTRIAL ZONE, which is the proZONE is devoting for assisting Chinese enterprises expanding business firmly and unitedly and establishing overseas Chinese lndustrial Town.
From 2004, he successfully served as Finance Director in Holley Group Electric (Thailand) Co., Ltd, and Vice President in THAI-CHINESEINDUSTRIAL ZONE. Now he is holding a post as President in THAL-CHINESE RAYONG INDUSTRIAL ZONE, he is in full responsibility for the management and business operating of the company, providing strategic leadership in long-term goals, ensuring company sustainable development, etc. Professional career makes Mr. Zhao Bin profoundly experienced in Thailand investment and culture environment, Thailand-Chinese relationship, pain point for Chinese investors when they expand their business overseas, etc.

Xiaokun Fang is currently serving as the General Manager of Purchasing Center at Hozon Auto. With many years of purchasing experience in the automotive industry, he once served as Vice President of Purchasing for Qoros Automobile and Purchasing Director of Chery EXEED Platform. Besides, he also used to work as a consultant at McKinsey. CEIBS EMBA

Racket, with a Master's degree in Economics, is a senior vice president of SMM, expert of the Guangxi Qinzhou Decision-making Committee, and intermediate engineer. He has over 15 years of experience in industry research and consulting in ferrous metal products, and used to provide multi-level consulting services such as industry research, feasibility analysis, and strategic planning for major miners, smelters, and trading enterprises at home and abroad.

Eric Li is a core member of Boston Consulting Group's Industrial Goods practice with a focus on the automotive and renewable energy industries. He has worked extensively with clients along the entire automotive value chain, including upstream tier one companies, OEMs, and downstream dealer groups. Eric works with clients on growth, go-to-market strategy, and turnaround strategy, as well as operations, including OEM marketing and sales excellence, digital marketing, dealer sales funnel efficiency optimization, and dealer and service performance improvement.

Prior to joining BCG, Eric worked as a project manager at Roland Berger Strategy Consultants, focusing on the automotive, industrial goods, and renewable energy industries.

Doctoral degree
Work experience: Joined Lizhong Group in August 2016. In 2018, he was transferred to Xintai Wheel Manufacturing Co., Ltd., a subsidiary of Lizhong Group in Thailand, where he served in the finance department and worked as Deputy General Manager and Executive Deputy General Manager of the company. He is currently the General Manager and Executive Director of Xintai Wheel Manufacturing Co., Ltd.

Mr. Pang Jun Jie is an Executive Committee of Malaysia Zero Emission Vehicle Association (MyZEVA) since 2022, representing Gemilang International Limited, a leading bus and bus body manufacturing based in Malaysia that has exported their products to more than 15 markets around the world. 

MyZeva is a non-governmental organisation (NGO) that advocates for a cleaner environment by promoting ZERO emissions in the Malaysian transportation industry through the adoption of BEVs (Battery Electric Vehicles).

The mission of MyZeva is to encourage the use of BEVs to reduce carbon emissions and contribute to a sustainable transportation system through working with relevant individuals and organisations (both governmental and non-governmental) to contribute to the creation of BEV laws, policies, and/or standards.

Lars is a Partner with the Boston Consulting Group and based in Hong Kong. He specializes in Automotive and Industrial Goods and is a core member of BCG's Global Advantage Joint Venture practice, as is the topic leader for Joint Ventures and Alliances in the automotive space across Asia Pacific.
His specialty lies in the evolving transition from the ICE to NEV across the entire industry and Lars has been helping incumbent and up-and-coming players across China in this domain. 

Tony, General Manager of Sunwoda Mobility Energy Technology (Thailand) Co., LTD., has over 10 years of practical experience in advanced processes, smart manufacturing equipment development, and achieving industrialization goals quickly, efficiently, and cost-effectively in medium and large Li-ion battery companies. In 2024, he joined Sunwoda EVB Co., Ltd., a leading global company in the Li-ion battery field, dedicated to providing competitive, scenario-based EV battery solutions and energy storage battery cells for the new energy industry.

Krzysztof has over 10 years of management, M&A, and technology consulting experience in the automotive and energy sectors. Based in Thailand since 2016, he has helped companies navigate challenges and seize opportunities arising from emerging trends. Recently, Krzysztof has focused on enabling organizations to capitalize on opportunities related to e-mobility and digital transformation. His vision for the future is to help stakeholders better understand customers and new technologies, facilitating the transition to cleaner, quieter, and safer transportation in Southeast Asia.

2025 SMM Automotive Supply Chain Conference

The 2025 Automotive Supply Chain Conference covers vehicle manufacturers/components, battery suppliers/processing enterprises (low carbon aluminum, low carbon steel, low carbon magnesium, copper alloy, battery materials, electric motor control, etc.)/equi