logo
time
JUNE 16 - 17, 2026
location
BANGKOK, THAILAND
TICKETS
EXHIBITION
HOME
CONFERENCE
EXHIBIT
SPONSOR
MEDIA
CN
AGENDA 2026
DAY 1
DAY 2
calendarDAY 1Tues, Jun 16
Main Forum
Sub-forum: The Chips & Intelligent
Sub-forum: Materials in SEA, Master of Costs
Time
Topic
  • timeline
    08:50 - 09:20
    Opening Keynote: Southeast Asia's "New Automotive Ambition"
    • Elucidate that Southeast Asia is no longer content with being the "world's assembly shop" but aims to build a regional hub for electric vehicle innovation and manufacturing. Specifically interpret the national strategies behind the "30/30" vision (e.g., achieving 30% share of electric vehicle production by 2030).
    • Depict a complete localized value chain blueprint from minerals (Indonesia's nickel) -> battery production -> EV manufacturing -> technology R&D
  • 08:50 - 09:20
    timeline
    Opening Keynote: Southeast Asia's "New Automotive Ambition"
    • Elucidate that Southeast Asia is no longer content with being the "world's assembly shop" but aims to build a regional hub for electric vehicle innovation and manufacturing. Specifically interpret the national strategies behind the "30/30" vision (e.g., achieving 30% share of electric vehicle production by 2030).
    • Depict a complete localized value chain blueprint from minerals (Indonesia's nickel) -> battery production -> EV manufacturing -> technology R&D
  • timeline
    09:20 - 10:10
    Leadership Dialogue: East Asian Titans' "Southeast Asian Chessboard"
    • 1. New Dynamics of Competition & Cooperation: In the era of electrification, how will the deep moats of Japanese brands (supplier system, brand loyalty) collide with the speed and innovation of Chinese brands (product strength, intelligence)? Is it a "zero-sum game" or "growing the pie together"?
    • 2. Supply Chain Strategy: Facing localization policies, should supply chains be "self-contained systems" or "open for cooperation"? Will the Japanese supplier system open up to Chinese automakers? Do opportunities exist for Chinese component suppliers to cooperate with Japanese OEMs?
    • 3. Future Landscape Prediction: What will determine the "rules of the game" in the Southeast Asian market in the next 5 years? Policy, technology, cost, or ecosystem?
    guest
    Dr. Yossapong Laoonual
    Honorary Chairman and Advisors
    Electric Vehicle Association of Thailand (EVAT)
  • 09:20 - 10:10
    timeline
    Leadership Dialogue: East Asian Titans' "Southeast Asian Chessboard"
    • 1. New Dynamics of Competition & Cooperation: In the era of electrification, how will the deep moats of Japanese brands (supplier system, brand loyalty) collide with the speed and innovation of Chinese brands (product strength, intelligence)? Is it a "zero-sum game" or "growing the pie together"?
    • 2. Supply Chain Strategy: Facing localization policies, should supply chains be "self-contained systems" or "open for cooperation"? Will the Japanese supplier system open up to Chinese automakers? Do opportunities exist for Chinese component suppliers to cooperate with Japanese OEMs?
    • 3. Future Landscape Prediction: What will determine the "rules of the game" in the Southeast Asian market in the next 5 years? Policy, technology, cost, or ecosystem?
    guest
    Dr. Yossapong Laoonual
    Honorary Chairman and Advisors
    Electric Vehicle Association of Thailand (EVAT)
  • timeline
    10:10 - 10:35
    Networking Break - Pavilion Spotlight Session (To be held once in the morning and once in the afternoon)
    • (Tea Break - Pavilion Spotlight Session, 2 sessions daily)
    • 1. Who I am: Explain the company's core value and positioning in 20 seconds. (e.g., "We are a supplier specializing in automotive-grade SiC power modules")
    • 2. Value I provide: Explain in 30 seconds what pain points you can solve for customers. (e.g., "Our products can improve e-drive system efficiency by X% and reduce cost by Y%")
    • 3. My needs: Clearly state the cooperation sought in 10 seconds. (e.g., "We are seeking project cooperation with OEMs and Tier 1s")
  • 10:10 - 10:35
    timeline
    Networking Break - Pavilion Spotlight Session (To be held once in the morning and once in the afternoon)
    • (Tea Break - Pavilion Spotlight Session, 2 sessions daily)
    • 1. Who I am: Explain the company's core value and positioning in 20 seconds. (e.g., "We are a supplier specializing in automotive-grade SiC power modules")
    • 2. Value I provide: Explain in 30 seconds what pain points you can solve for customers. (e.g., "Our products can improve e-drive system efficiency by X% and reduce cost by Y%")
    • 3. My needs: Clearly state the cooperation sought in 10 seconds. (e.g., "We are seeking project cooperation with OEMs and Tier 1s")
  • timeline
    10:35 - 10:45
    Official Launch and Signing Ceremony for the SMM Southeast Asia Local Benchmark Price
    • 1. SMM ushers in a new era with its structured benchmark pricing framework for local materials.
    • 2. Key buyers and suppliers are invited to sign formal contracts using the SMM price as the benchmark.
  • 10:35 - 10:45
    timeline
    Official Launch and Signing Ceremony for the SMM Southeast Asia Local Benchmark Price
    • 1. SMM ushers in a new era with its structured benchmark pricing framework for local materials.
    • 2. Key buyers and suppliers are invited to sign formal contracts using the SMM price as the benchmark.
  • timeline
    10:45 - 11:30
    Keynote: Automaker Brand Strategy Trilogy
    • Market strategy, product strategy, technology roadmap strategy (BEV, hybrid), segment focus (passenger cars, pickups, commercial vehicles).
    guest
    Xin Guan
    Vice President, Southeast Asia Business Unit
    Changan Automobile
  • 10:45 - 11:30
    timeline
    Keynote: Automaker Brand Strategy Trilogy
    • Market strategy, product strategy, technology roadmap strategy (BEV, hybrid), segment focus (passenger cars, pickups, commercial vehicles).
    guest
    Xin Guan
    Vice President, Southeast Asia Business Unit
    Changan Automobile
  • timeline
    11:30 - 12:00
    Keynote: Theme Report: Southeast Asia Electric Vehicle Market Map & Export Potential Insights
    • 1. Market Volume & Potential: Quantitatively forecast EV sales, penetration rate, and main price bands by country (Thailand, Indonesia, Malaysia, Vietnam, etc.), and analyze growth drivers.
    • 2. Consumer Insights: How do the profiles of early adopters and mainstream consumers of EVs in Southeast Asia differ? What are their key purchase decision factors? (Price, range, brand, charging).
    • 3. Production Base Competitiveness Analysis: Comprehensively evaluate the pros and cons of building factories in Thailand, Indonesia, Vietnam, etc. (cost, policy, supply chain, logistics).
    • 4. Export Hub Potential: In-depth analysis of the feasibility, tariff advantages, and challenges of using Southeast Asia as a base to export to Australia-NZ, South Asia, and even the Middle East, Africa, and European markets, leveraging agreements like AFTA and RCEP.
  • 11:30 - 12:00
    timeline
    Keynote: Theme Report: Southeast Asia Electric Vehicle Market Map & Export Potential Insights
    • 1. Market Volume & Potential: Quantitatively forecast EV sales, penetration rate, and main price bands by country (Thailand, Indonesia, Malaysia, Vietnam, etc.), and analyze growth drivers.
    • 2. Consumer Insights: How do the profiles of early adopters and mainstream consumers of EVs in Southeast Asia differ? What are their key purchase decision factors? (Price, range, brand, charging).
    • 3. Production Base Competitiveness Analysis: Comprehensively evaluate the pros and cons of building factories in Thailand, Indonesia, Vietnam, etc. (cost, policy, supply chain, logistics).
    • 4. Export Hub Potential: In-depth analysis of the feasibility, tariff advantages, and challenges of using Southeast Asia as a base to export to Australia-NZ, South Asia, and even the Middle East, Africa, and European markets, leveraging agreements like AFTA and RCEP.
  • timeline
    12:00 - 13:00
    no_agenda
    Lunch
  • 12:00 - 13:00
    timeline
    no_agendaLunch
Bangkok, Thailand
#AASC2026
Opening Times
June 16, 2026
Conference Area: 08:00-18:30
Exhibition Area: 10:00-17:30
June 17, 2026
Conference Area: 09:00-16:30
Supply-Demand Session: 13:30-17:30
Contact Us
Programme & Speakers Enquires
Patrick Yan
yancaowei@smm.cn
Exhibition & Sponsors Enquires
Patrick Yan
yancaowei@smm.cn
Partnership & Media Enquiries
Rebecca Chen
rebeccachen@metal.com
Bangkok, Thailand
#AASC2026