AGENDA 2026
DAY 1
DAY 2
DAY 1Tues, Jun 16Morning
Afternoon
Time
Topic
08:40 - 08:50Opening Remarks
Adam FanChairmanSMM Information & Technology Co., Ltd.
- 08:40 - 08:50Opening RemarksAdam FanChairmanSMM Information & Technology Co., Ltd.
- 08:50 - 09:20Opening Keynote: Southeast Asia's "New Automotive Ambition"
- Elucidate that Southeast Asia is no longer content with being the "world's assembly shop" but aims to build a regional hub for electric vehicle innovation and manufacturing. Specifically interpret the national strategies behind the "30/30" vision (e.g., achieving 30% share of electric vehicle production by 2030).
- Depict a complete localized value chain blueprint from minerals (Indonesia's nickel) -> battery production -> EV manufacturing -> technology R&D
- 08:50 - 09:20Opening Keynote: Southeast Asia's "New Automotive Ambition"
- Elucidate that Southeast Asia is no longer content with being the "world's assembly shop" but aims to build a regional hub for electric vehicle innovation and manufacturing. Specifically interpret the national strategies behind the "30/30" vision (e.g., achieving 30% share of electric vehicle production by 2030).
- Depict a complete localized value chain blueprint from minerals (Indonesia's nickel) -> battery production -> EV manufacturing -> technology R&D
- 09:20 - 10:10Leadership Dialogue: East Asian Titans' "Southeast Asian Chessboard"
- New Dynamics of Competition & Cooperation: In the era of electrification, how will the deep moats of Japanese brands (supplier system, brand loyalty) collide with the speed and innovation of Chinese brands (product strength, intelligence)? Is it a "zero-sum game" or "growing the pie together"?
- Supply Chain Strategy: Facing localization policies, should supply chains be "self-contained systems" or "open for cooperation"? Will the Japanese supplier system open up to Chinese automakers? Do opportunities exist for Chinese component suppliers to cooperate with Japanese OEMs?
- Future Landscape Prediction: What will determine the "rules of the game" in the Southeast Asian market in the next 5 years? Policy, technology, cost, or ecosystem?
Dr. Yossapong LaoonualHonorary Chairman and AdvisorsElectric Vehicle Association of Thailand (EVAT)
Suphot SukphisarnPresident of Auto Parts Industry Club, The Federation of Thai Industries (APIC FTI)Deputy Secretary General, Thai Auto-Parts Manufacturers Association (TAPMA）
- 09:20 - 10:10Leadership Dialogue: East Asian Titans' "Southeast Asian Chessboard"
- New Dynamics of Competition & Cooperation: In the era of electrification, how will the deep moats of Japanese brands (supplier system, brand loyalty) collide with the speed and innovation of Chinese brands (product strength, intelligence)? Is it a "zero-sum game" or "growing the pie together"?
- Supply Chain Strategy: Facing localization policies, should supply chains be "self-contained systems" or "open for cooperation"? Will the Japanese supplier system open up to Chinese automakers? Do opportunities exist for Chinese component suppliers to cooperate with Japanese OEMs?
- Future Landscape Prediction: What will determine the "rules of the game" in the Southeast Asian market in the next 5 years? Policy, technology, cost, or ecosystem?
Dr. Yossapong LaoonualHonorary Chairman and AdvisorsElectric Vehicle Association of Thailand (EVAT)Suphot SukphisarnPresident of Auto Parts Industry Club, The Federation of Thai Industries (APIC FTI)Deputy Secretary General, Thai Auto-Parts Manufacturers Association (TAPMA）
- 10:10 - 10:35Networking Break - Pavilion Spotlight Session (To be held once in the morning and once in the afternoon)
- (Tea Break - Pavilion Spotlight Session, 2 sessions daily)
- Who I am: Explain the company's core value and positioning in 20 seconds. (e.g., "We are a supplier specializing in automotive-grade SiC power modules")
- Value I provide: Explain in 30 seconds what pain points you can solve for customers. (e.g., "Our products can improve e-drive system efficiency by X% and reduce cost by Y%")
- My needs: Clearly state the cooperation sought in 10 seconds. (e.g., "We are seeking project cooperation with OEMs and Tier 1s")
- 10:10 - 10:35Networking Break - Pavilion Spotlight Session (To be held once in the morning and once in the afternoon)
- (Tea Break - Pavilion Spotlight Session, 2 sessions daily)
- Who I am: Explain the company's core value and positioning in 20 seconds. (e.g., "We are a supplier specializing in automotive-grade SiC power modules")
- Value I provide: Explain in 30 seconds what pain points you can solve for customers. (e.g., "Our products can improve e-drive system efficiency by X% and reduce cost by Y%")
- My needs: Clearly state the cooperation sought in 10 seconds. (e.g., "We are seeking project cooperation with OEMs and Tier 1s")
- 10:35 - 10:45Official Launch and Signing Ceremony for the SMM Southeast Asia Local Benchmark Price
- SMM ushers in a new era with its structured benchmark pricing framework for local materials.
- Key buyers and suppliers are invited to sign formal contracts using the SMM price as the benchmark.
- 10:35 - 10:45Official Launch and Signing Ceremony for the SMM Southeast Asia Local Benchmark Price
- SMM ushers in a new era with its structured benchmark pricing framework for local materials.
- Key buyers and suppliers are invited to sign formal contracts using the SMM price as the benchmark.
- 10:45 - 11:30Keynote: Automaker Brand Strategy Trilogy
- Market strategy, product strategy, technology roadmap strategy (BEV, hybrid), segment focus (passenger cars, pickups, commercial vehicles).
Xin GuanVice President, Southeast Asia Business UnitChangan Automobile
- 10:45 - 11:30Keynote: Automaker Brand Strategy Trilogy
- Market strategy, product strategy, technology roadmap strategy (BEV, hybrid), segment focus (passenger cars, pickups, commercial vehicles).
Xin GuanVice President, Southeast Asia Business UnitChangan Automobile
- 11:30 - 12:00Keynote: Navigating Automotive Disruption in Southeast Asia
- Global development trends that are shaping the automotive industry
- Automotive disruption in SEA
- Implications to supply chain
Timothy WongPrincipalRoland Berger
- 11:30 - 12:00Keynote: Navigating Automotive Disruption in Southeast Asia
- Global development trends that are shaping the automotive industry
- Automotive disruption in SEA
- Implications to supply chain
Timothy WongPrincipalRoland Berger
- 12:00 - 13:00
Lunch
- 12:00 - 13:00Lunch
